Baebadoobee isn’t exactly a household name – except, at this point, I really only mean that literally. As in, literally, I didn’t know how to even say this name until I watched an interview, where she sweetly introduced herself in an adorable West-London accent. It’s pronounced exactly how it’s spelled: bay-ba-doo-bee (and we all probably could’ve gotten that one ourselves if not for the sheer amount of syllables).   The solo artist, who also goes by Bae, has rapidly worked her way from recording singles in her bedroom, to fronting Spotify’s notorious branded playlists, to being nominated for a Critic’s Choice award, and has gained a great deal of industry muscle behind her in the process. So, as far as household names go, she’s doing a whole lot better than, well, almost all of us. Since the drop of her first EP, Space Cadet, she’s been praised for her sound’s ability to capture this nostalgic 90’s indie-pop in a way that not many can front with quite as much authenticity as Bae. She’s often compared, though, to bands like Snail Mail or Soccer Mommy. I tend to feel this all was low-key thanks in part to England’s own DIY indie/pop lovechild, The 1975, who, in 2018, had a basically taken in the nineteen-year-old by connecting her with record label Dirty Hit. But, in all reality, the two bands were a perfect match, and Bae was all set to open up their North American tour this year, prior to the COVID-19 pandemic.

On paper, she’s another teenaged-dreamer-turned-sensational, even though she’s still just in the infant stage of her career – I mean, this lil bae was born in the year 2000, and only began releasing music in 2017. I don’t like to over-hype, but this girl has got some reach.  In the past year, she’s pretty much has dominated the strain of indie that really reminisces on the pre-2000s, which she’s taken even greater hold of with the release of her new single, “Care.” Paired with a retro, DIY video as a product of quarantine, perfect for summertime, this song screams nostalgic closing credits. The artist even said herself, “It has end-of-a-90s movie vibes, like if you’re driving down a highway.” ‘ Yep, ‘windows down with friends and cigs’ is written all over this one – think Clueless, think The Breakfast Club, basically anything that made you feel a whole lot cooler than your homemade cutoff tee had indicated at the time.